Europe’s biggest technology show is about to start from September 1-6, 2017. The Internationale Funkausstellung Berlin (IFA).
Major manufacturers, including Microsoft, Samsung, Sony, and Dell, will all be showing off their latest products and making new announcements. While it hasn’t officially started yet, this hasn’t stopped companies trying to get ahead of their competitors with a series of press conferences and announcements already being completed.
Here’s a brief guide to what has already seen announced and what else you may expect from the tech companies attending.
What’s been announced so far
Asus was one of the first companies out of the blocks at this year’s IFA. As well as launching new ZenBooks and gaming laptops, the company has been working with Microsoft to produce a mixed reality headset. It weighs under 400g, has two inside out cameras, a gyroscope, accelerometer, 3K resolution, magnetometer, and p-sensor. When it’s released later this year, it will cost €449. UK price and availability hasn’t been set yet.
Having launched the Galaxy Note 8 a couple of weeks ago, Samsungwas never going to bring a new mobile device to IFA. Instead, it has focussed on wearable products. In particular, it has introduced two new watches: the Gear Sport (designed for serious activities) and the lighter Gear Fit2 Pro. The Sport has activity tracking, including swimming and GPS; a running coach; a partnership with Uner Armour; Samsung’s Tizen; and Gorilla glass for protection. The smaller Fit2 Pro has a curved AMOLED display, can also be used for swimming, a partnership with Speedo and 4GB of storage.
Panasonic announced its first speaker with an embedded artificial intelligence assistant. Instead of developing its own AI – such as Alexa – the firm has integrated Google Assistant into its GA10 speaker. The speaker has Hi-Fi audio quality and wil lbe launching at the start of 2018. As well as the speaker, Panasonic revived the SP-10R turntable, announced a 77-inch OLED and a new pair of Bluetooth headphones.
Dell has released its first mixed-reality headset, using the same Windows Mixed Reality Platform that’s also been adopted by Asus. The device will be available in the coming months and will cost £349.99 for the headset and its additional controllers used to move within the worlds will cost £99.99. Inside the headset there’s a 1440 x 1440 LCD screen a “flip-up visor” and what’s claimed to be a stain resistant coating, to help your virtual experiences be as clean as possible.
Still to come…
Earlier this year Sony dropped plans for its ‘premium standard’ phone and will reportedly release two new flagship Xperia phones at IFA 2017. There could also be a new high-end TV from the firm.
This year, Huawei is likely to build on the Nova range, as well as introduce a Mate 10 and potentially expand its wearables line-up.
HTC has revealed it will launch seven (yes, seven) smartphones this year. It’s already confirmed details for three of them and more are likely to come at this year’s IFA. According to Android Authority the HTC U11 Life may be revealed, with a release date closer to the end of the year. HTC usually announces a slurry of devices at IFA, so expect several more.
A new Moto X is likely to come from Lenovo/Motorola this year. The Moto X4 should be accompanied by new laptops from the firm. LG is set to reveal two new phones, the V30 and V30. These devices will be at the top of the South Korean manufacturer’s range.